Why can't they just say "it's C4, that's why there are 4 circles" rather than the nonsense about them representing the channel, the programming, the viewer and society. Nobody ever saw the logo in action and thought that.
I wonder if the 4 was always intends to be included in the first circle or did they just panic after commissioning a new logo consisting of 4 circles?
Stay Home. Protect the NHS. Save Lives.