ITV Daytime reshuffle

This was commented on in the GMB thread but I think it would benefit from its own.


https://www.manchestereveningnews.co.uk/news/tv/morning-to-new-slot-itv-16803184

It wasn't going to be long until it was picked up by the papers, but Mirror owned MEN is reporting that they will also introduce live handovers between shows.

And how does that solve the regional production quota for ITV?
Kyle's show did tick that particular 1 hour production from outside the M25 box.

Unless Lorraine is now going to made and produced for Salford..

No final decisions yet ...

Lygo: Still an opportunity for producers to pitch for the 9.30am-10.30am daily slot. #EdTVFest

— Broadcast (@Broadcastnow) August 23, 2019

Lygo at the EITV Fest

Are there any confirmation on these rumours? Any idea of a start date?

The answer was literally posted before you even asked the question.

Doesn't this require some consent from STV? They control their schedule from 09:25, so could theoretically cut Lorraine off "mid-sentence" and broadcast something else.

Surely they wouldn't be happy about these 'live handovers', as it would remove any STV branded continuity.

Stv don't care as long as it get an ad break at 09.35.

However I would prefere a new programme or even a simple gameshow at 10am to bridge the gap.

I think this schedule would be the last resort if none of the new programmes they trial in that slot work.

I'm not sure extending This Morning or Loose Women is a good idea though.

The only thing that has happened in that survey where the idea has been raised

To the tabloids this means the scenario is 100% confirmed and happening and they’ve even invented how it’s going to work.

I’m bored so this post happened. Sorry advance.

Idea1;
6:00am GMB News Hour
7:00am GMB
9:25am Lorraine
10:30am This Morning
12:30pm Loose Women

Think this morning or lose women going on longer would be a mistake. Also they might convince Mr Morgan to go 4 days a week with a later start time.

Idea2;
6:00am GMB
9:00am Lorraine
10:00am This Morning with E&R
11:00am Late Morning with H&P
12:30pm Loose Women

Late morning be a fun magazine show with showbiz, games, food and fashion. where this morning be more real life story’s, advice and news. They would be sister shows so there be similar branding.

Idea 1 is just GMTV in disguise, Idea 2, pretty much what’s on now. (Apart from Late Morning but could be a possibility though)

Would ITV really want to pay for an extra live show with Eamonn & Ruth as suggested above? It’s a nice idea but surely the thought behind extending the current shows is as much about extending brands people already watch as it is about keeping additional costs low?