« Topics
1234
Mouseboy332,645 posts since 10 Feb 2014




https://www.cnn.com/2019/08/13/media/cbs-viacom-merger/index.html
Quote:
New York (CNN Business)CBS (CBS) and Viacom (VIA) are merging to become ViacomCBS Inc., they announced Tuesday.
The long-awaited deal between the two media giants puts some of the biggest brands in entertainment back under one corporate banner.
Those brands include CBS' broadcast network, the streaming service CBS All Access, movie studio Paramount and cable networks like Showtime, MTV, Nickelodeon, BET and Comedy Central.
Bob Bakish, the current CEO of Viacom, will become CEO of the new company.

"Today marks an important day for CBS and Viacom, as we unite our complementary assets and capabilities and become one of only a few companies with the breadth and depth of content and reach to shape the future of our industry," Bakish said in a statement on Tuesday.
The merger is a reunion for CBS and Viacom. The two companies used to be one, but split in 2006. Shari Redstone, the president of CBS's parent company National Amusements, has been trying for years to reunite the two. Her efforts were initially stymied by former CBS chief Les Moonves, who left his role last September amid a flurry of sexual misconduct allegations against him.
The deal comes during a volatile period in the media industry. Multiple other companies have done similar deals in an attempt to gain scale and combat challenges from digital-native rivals. Dinsey bought much of what was once 21st Century Fox, for instance, and AT&T purchased Time Warner — now WarnerMedia — including CNN. Disney (DIS), WarnerMedia and other legacy media companies are also debuting new streaming services in the coming months in part to compete with Netflix (NFLX) and Amazon (AMZN).
The merger of CBS and Viacom will "create the second largest player in US TV advertising" and the improved scale of the companies could create a stronger negotiating position with third parties, according to research firm Moffett Nathanson.

"CBS's and Paramount's production asset will quickly move up the ranks to challenge the big boys of Disney, Comcast, AT&T and Netflix and will be an attractive home for creative talent," Moffett Nathanson analysts said in a note to clients on Friday.
The announcement comes after weeks of media reports and rumors regarding negotiations between CBS and Viacom. The companies' stocks both jumped when the merger talks were reported in late May.
Last edited by Mouseboy33 on 13 August 2019 7:31pm
I'm here to give you something to talk about!
https://youtu.be/JSy2SVdtd0U
Sh1ruba223 posts since 13 Jan 2019 Recently warned
Central (West) Midlands Today




https://www.cnn.com/2019/08/13/media/cbs-viacom-merger/index.html
Quote:
New York (CNN Business)CBS (CBS) and Viacom (VIA) are merging to become ViacomCBS Inc., they announced Tuesday.
The long-awaited deal between the two media giants puts some of the biggest brands in entertainment back under one corporate banner.
Those brands include CBS' broadcast network, the streaming service CBS All Access, movie studio Paramount and cable networks like Showtime, MTV, Nickelodeon, BET and Comedy Central.
Bob Bakish, the current CEO of Viacom, will become CEO of the new company.

"Today marks an important day for CBS and Viacom, as we unite our complementary assets and capabilities and become one of only a few companies with the breadth and depth of content and reach to shape the future of our industry," Bakish said in a statement on Tuesday.
The merger is a reunion for CBS and Viacom. The two companies used to be one, but split in 2006. Shari Redstone, the president of CBS's parent company National Amusements, has been trying for years to reunite the two. Her efforts were initially stymied by former CBS chief Les Moonves, who left his role last September amid a flurry of sexual misconduct allegations against him.
The deal comes during a volatile period in the media industry. Multiple other companies have done similar deals in an attempt to gain scale and combat challenges from digital-native rivals. Dinsey bought much of what was once 21st Century Fox, for instance, and AT&T purchased Time Warner — now WarnerMedia — including CNN. Disney (DIS), WarnerMedia and other legacy media companies are also debuting new streaming services in the coming months in part to compete with Netflix (NFLX) and Amazon (AMZN).
The merger of CBS and Viacom will "create the second largest player in US TV advertising" and the improved scale of the companies could create a stronger negotiating position with third parties, according to research firm Moffett Nathanson.

"CBS's and Paramount's production asset will quickly move up the ranks to challenge the big boys of Disney, Comcast, AT&T and Netflix and will be an attractive home for creative talent," Moffett Nathanson analysts said in a note to clients on Friday.
The announcement comes after weeks of media reports and rumors regarding negotiations between CBS and Viacom. The companies' stocks both jumped when the merger talks were reported in late May.

If the ViacomCBS name does happen to be official, I take it that the Paramount logo will have its byline updated from A Viacom Company to A ViacomCBS Company .

Like how Warner Bros had its logo's byline updated from A TimeWarner Company to A WarnerMedia Company
Whataday9,962 posts since 13 Sep 2001
HTV Wales Wales Today
If the ViacomCBS name does happen to be official, I take it that the Paramount logo will have its byline updated from A Viacom Company to A ViacomCBS Company .

Like how Warner Bros had its logo's byline updated from A TimeWarner Company to A WarnerMedia Company


That's likely to happen, although not guaranteed. Viacom could still exist as a subsidiary of ViacomCBS and therefore "A Viacom Company" would still be appropriate.
2
BeanosOnToast and Sh1ruba gave kudos
Brekkie31,663 posts since 4 Jan 2003
HTV Wales Wales Today
C5 probably won't change much, but if they wanted to use the power of CBS to relaunch it I think closing it and replacing it with a CBS branded channel would be the way to go. Frankly there are probably only 4 brands on C5 worth keeping - Neighbours, Home and Away, Jeremy Vine and Milkshake. Beyond that it is a clean slate.
I preferred the internet when it had a sense of humour.
2
Josh and Sh1ruba gave kudos
benjy1,864 posts since 4 Jan 2003
BBC World
C5 probably won't change much, but if they wanted to use the power of CBS to relaunch it I think closing it and replacing it with a CBS branded channel would be the way to go. Frankly there are probably only 4 brands on C5 worth keeping - Neighbours, Home and Away, Jeremy Vine and Milkshake. Beyond that it is a clean slate.


Somewhat interesting to note that for the first time ever Neighbours will be shown on channels owned by the same parent company in both Australia and the U.K.
1
watchingtv gave kudos
Sh1ruba223 posts since 13 Jan 2019 Recently warned
Central (West) Midlands Today
C5 probably won't change much, but if they wanted to use the power of CBS to relaunch it I think closing it and replacing it with a CBS branded channel would be the way to go. Frankly there are probably only 4 brands on C5 worth keeping - Neighbours, Home and Away, Jeremy Vine and Milkshake. Beyond that it is a clean slate.


Somewhat interesting to note that for the first time ever Neighbours will be shown on channels owned by the same parent company in both Australia and the U.K.

Oh, yeah, I realised Network 10 are owned by CBS.

Guess they'll be joining the likes of Nickelodeon and MTV in ViacomCBS' Australian market.
Heck, they could throw some of MTV's shows on their sister channel, 10 Peach.