I'm all for AR, it can be really useful in cleverly presenting facts and figures, etc... but I have yet to see a VR set that I actually like. I think one of the big problems is when they're created by graphic designers with no experience of, or talent for, set design.
Much of the imagery in the IKEA catalogue is computer generated - but they've trained their CGI artists to be photographers, and their photographers to be CGI artists, so that they can get a better understanding of how each other works. And it works pretty effectively.
I've just watched some MOTD, and what they're doing isn't a terrible concept, it just feels too shiny. The floor looks so polished that if it was real, I'd be worried about someone slipping on it.
I understand the financial benefit of them using a smaller studio space and all - I just think that VR sets work better when they look a bit more like something you could actually build. ITV News might not look very exciting, but it just about passes for a real set, and that's why it works.
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