This is the channel that hoovered up quite a few ex-presenters
(Peter Simon, Mike Mason as well as Paul Becque)
from the discredited Price Drop/Bid TV that rightly bit the dust 5 years ago after much criticism.
What criticism? It ran out of money. It wasn't discredited, it ran for 14 years and it was successful before the profits it generated dwindled, the format was changed dramatically and they started flogging stuff one could find in the pound shop. That was its death knell.
As for the presenters, they all thrived on the thrill of live TV flying by the seat of your pants TV where anything could and did go wrong. That's what live shopping channels do for you. Most of these presenters in their past did live stand up, cabaret, TV presenting and whatever else, they're used to that style. Why shouldn't they go to Ideal World? All they'd have to do is learn not to rattle through produce at a rate of knots like Bid and Price did and everything else falls into place.
Its like when somebody gets made redundant their first inclination (mine certainly was when I lost the last job I had before what I have now) was to try and get back into what you were doing before.
there is a surefire guaranteed cult late night audience just waiting to be regularly delivered if ITV were willing and able to obtain the rights to what they were showing late at night 30 years ago - all 692 editions of Prisoner: Cell Block H. As a late night person it would deliver me as a viewer again even though I watched it originally. Plus a new generation of younger viewers I would be willing to bet. This show has a continuing incredible draw and has just celebrated its 40th anniversary with a get together of cast, available to see on YT. I have no doubt that it would deliver a sustained solid late night viewing figure - certainly better than a shopping channel squatting in the schedule anyway.
But by buying the rights to Cell Block H again they'd have to justify it by selling adverts. Contrary to popular belief ITV doesn't make any money by airing programmes, they are simply bookends to the adverts. If nobody is watching no adverts will be sold and Cell Block H will cost them money. Simple as. Whereas by pairing up with Ideal World ITV will probably get a cut of the revenue Ideal World get, and a larger audience to boot.
Jonwo, London Lite and bilky asko gave kudos