BBC Reith sounds so smug. It's like a mix of Arial and Times New Roman anyway. I wonder how many millions of our licence fees went to pay for creating that? Many, I reckon. Why bother trying to do anything cheap when the public are paying for it.
Out of interest, how many millions of license fees do you *think* went to pay for it? Are you suggesting that it cost them at least £150million?
A rough guess would be £5-10m. I never even heard of licencing fonts before. There's so many of them, you'd think an option was a free one. Besides, whenever redesigning something is involved, it never comes cheap as they'll have consultants and outsourcing and so on. The BBC don't need to do it on the cheap because there's us to pay for it, whatever the cost, and if it costs more than planned, then that's why far too much of the schedule is repeats.
It costs money to keep re-licensing fonts, designing a bespoke corporate typeface reduces this dramatically in the long run. It's not 'smug' as you put it.