It just ruins any dramatic tension in a final scene.
The bigger development though is that Emmerdale has been on air 7 times a week regularly now for about three months and nobody has really blinked an eyelid. It also means ITV now have no weeknight pre-watershed hour long slots available, and sadly the rise in the soap count yet again over the last couple of years has meant the rise in relatively cheap and uninspiring 30-minute filler.
I do remember the days when the 7.00pm slot was filled by non-soaps - Cluedo, Wish You Were Here, Give Us A Clue, Through the Keyhole, The Krypton Factor, Strike it Lucky and Family Fortunes.
It seems ITV have well and truly given up on these shows and are very happy with non stop Coronation Street and Emmerdale - that is very the advertising revenue must be now in 2019.