I see Piers Morgan, Susanna Reid "fighting back tears", together with the backing of the BBC-bashing press who report on every twist and turn on Good Morning Britain, are milking this story for every thing it's worth at the moment, whipping hostility against the BBC.
Wouldn't be surprised to see Good Morning Britain leapfrog in front of BBC Breakfast now in the ratings and viewer share, and the BBC's viewing figures collapse generally.
No, because this will die down. People will come back to the BBC because of the alternative.
The blame should lie with the government but it's a masterstroke on their part and the usual suspects have fallen for it -- hook, line and sinker. They were praised when they offered free licence fees so why haven't they been criticised for taking them away?
Of course the BBC shouldn't be exempt of criticism. They have wasted lots of money on ill-fated schemes and poorly planned logistics, and the stars are overpaid. I'd personally like to see the Australian PSB system replicated as there would be a lot of transparency. But I digress.
And I'm not sure why Piers Morgan or indeed anyone at ITV should be celebrating and pushing for the abolition of the licence fee. It would make them more accountable to producing quality programming which is a thing of the past on commercial TV. Where once ITV produced TV that BBC could only dream of (The World at War, World in Action, Survival), it has been decimated thanks to the company mergers, in fighting and squabbles that happened during the 90s and 2000s. No quality thresholds in place.
iee_reith, Lou Scannon and 2 others