SP
I think it was a classic case of design by committee - far too many parties involved, all with their own opinions. What we ended up with was a compromise, with all of the most distinctive and interesting elements of the concept removed, making it entirely unobjectionable but also bland and pedestrian.
Sadly though it wasn’t bland and pedestrian enough for GMG North. The washing line ident had to be removed quickly - far too quirky and interesting. But then the rest of the live action sequences also had a grain of personality remaining, so also had to be axed.
The most baffling thing about the ITV GMG Hearts idents though is of all the variations that have cropped up over the years, the ones that actually were used were easily the worst.
I think it was a classic case of design by committee - far too many parties involved, all with their own opinions. What we ended up with was a compromise, with all of the most distinctive and interesting elements of the concept removed, making it entirely unobjectionable but also bland and pedestrian.
Sadly though it wasn’t bland and pedestrian enough for GMG North. The washing line ident had to be removed quickly - far too quirky and interesting. But then the rest of the live action sequences also had a grain of personality remaining, so also had to be axed.