TV Home Forum

Channel 4 pre-1993 regional opt outs

Split from Favourite TV Breakdowns (April 2019)

SP
Spencer (previously Spencer For Hire) Yorkshire Look North (Yorkshire)
Si-Co posted:
ttt posted:
Si-Co posted:
but you generally only had at most one programme trailer either side of a commercial break back then (on ITV and C4) so additional ones may have been seen as overkill.


By the 1990s multiple promos either side of a break were becoming common on a lot of ITV stations. TT (which I assume you're basing your observation on) were an outlier in continuing to only put out a single promo and padding out with long IVC/menu pieces from the announcer.


Yes, a lot changed in the 90s - like promos during an in-programme commercial break, as I mentioned above. I was specifically referring to the 80s (well 1982-1992) though.


I wonder if anyone else remembers Central introducing promos during mid-programme breaks for a short while at one point (I think in the late 80s) before abandoning the idea.
AW
Andrew Wood Founding member Central (West) Midlands Today
I'm in the Central region, and whilst I can't specifically say when the in-break promos first began, I do remember being slightly shocked by them as it was such a departure from 'the norm' at the time and they seemed so out of place. It wasn't 'the done thing'!
TT
ttt
Wasn't it a networked thing? The breaks were slightly longer than normal to accommodate the extra promo.

TT started doing it during the summer of 1989. It was especially jarring as they played them out from the advert cart payout rather than separate tape, and that just felt wrong at the time. At first they were playing the same promo before and after the break (commonly for a locally-produced programme) and only started making better use of the slots later on. I'm pretty sure they opted for live announcements with holding slides at first instead of promos, further suggesting that this was something that had been foisted on them rather than their own idea.

They also used to insert the break bumper before the pre-advert promo which I always disliked. It just looked wrong on-screen.
Last edited by ttt on 31 May 2019 9:06pm
SP
Spencer (previously Spencer For Hire) Yorkshire Look North (Yorkshire)
I’m certain Central introduced them for a while, then stopped, and then they returned at a later date. I wonder if initially they were trialling the idea.
TT
ttt
I’m certain Central introduced them for a while, then stopped, and then they returned at a later date. I wonder if initially they were trialling the idea.


Yes I think you're right. They started in Summer 89 as above but I don't remember them being used much in autumn of that year, but then they returned permanently sometime in early 1990.
RO
robertclark125 STV Central Reporting Scotland
Prior to the launch of C4, I would imagine information would have been sent out to prospective advertisers to explain why they should advertise on C4. But, would C4 have sent that out, or the regional ITV companies, as they were selling the airtime, or even the IBA?
MA
Markymark Meridian (Thames Valley) South Today
Prior to the launch of C4, I would imagine information would have been sent out to prospective advertisers to explain why they should advertise on C4. But, would C4 have sent that out, or the regional ITV companies, as they were selling the airtime, or even the IBA?


I remember seeing promos summer of 82 on TVS promoting advertising on C4, and at the end an 0703 ( the then code for Southampton) number at the end. It looked like it was produced ‘centrally’ for the ITV companies to customise

And, because Hannington required a new aerial for most people to receive C4 (long story !) its Trade Test started on April 5th 1982, and we had these promos on TVS from that date

https://www.youtube.com/watch?v=gSCnQnvWb8I
Last edited by Markymark on 1 June 2019 12:30pm
NJ
Neil Jones Founding member Central (West) Midlands Today
Prior to the launch of C4, I would imagine information would have been sent out to prospective advertisers to explain why they should advertise on C4. But, would C4 have sent that out, or the regional ITV companies, as they were selling the airtime, or even the IBA?


I remember seeing promos summer of 82 on TVS promoting advertising on C4, and at the end an 0703 ( the then code for Southampton) number at the end. It looked like it was produced ‘centrally’ for the ITV companies to customise


Don't you mean at the beginning? 0703 xxxxxx
Wouldn't be an area code if it was the end of a number Wink
MA
Markymark Meridian (Thames Valley) South Today
Prior to the launch of C4, I would imagine information would have been sent out to prospective advertisers to explain why they should advertise on C4. But, would C4 have sent that out, or the regional ITV companies, as they were selling the airtime, or even the IBA?


I remember seeing promos summer of 82 on TVS promoting advertising on C4, and at the end an 0703 ( the then code for Southampton) number at the end. It looked like it was produced ‘centrally’ for the ITV companies to customise


Don't you mean at the beginning? 0703 xxxxxx
Wouldn't be an area code if it was the end of a number Wink


No, I meant the phone number was at the end of the promo Cool
RO
robertclark125 STV Central Reporting Scotland
This was the Thames/LWT version promo Markymark .

MA
Markymark Meridian (Thames Valley) South Today
This was the Thames/LWT version promo Markymark .

https://www.youtube.com/watch?v=JmJ3DVf2BfE


That’s the one ! Have a virtual pint Robert!

I’d hazard a guess that was a Thames promo, 01-388 xxxx was Euston ( As any Capital Radio listener of the time would tell you !)

134 days later

RO
robertclark125 STV Central Reporting Scotland
Time to give this thread an airing. We've seen on both here, and the tv breakdowns thread, about when TVS, and once another region, didn't quite get things right during an ad break in the early 80s, on C4. Was it ever possible, if something went wrong, for one ITV region to switch to the advert output of another ITV region, on a temporary basis?

Newer posts