ITV 2019 idents and presentation - ITV Creates

Week 21: Gayle Chong Kwan

Rubbish.

Not a fan of this one. It really is rubbish.

Probably one of the worst we’ve seen so far.

This is one ident I don't mind them recycling.

Literally!

I think this something which probably looked good on paper but the execution didn't live up to it.

It could have been more interesting with perhaps more of a set around the letters or maybe the letters lit in different colours.

It’s not great but I guess it adds to concept of ITV creates somewhat that it isn’t great.

Very lacklustre - Too simplistic a design for an ident in my opinion.

Needs to be recycled. The ones that have a close resemblance/at least try to use the recognisable outline of the ITV logo are top/mid tier.

Yuck. Next....

Looks like a rejected idea for a Big Art Attack...

Apologies for the tortured pun - but this is a load of rubbish. Literally.

I think we get the picture now...