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noggin14,651 posts since 26 Jun 2001
I'm probably alone in this - but the new logo looks massively more fit-for-purpose than their current/previous, very dated colour sphere and the BT text in a no-longer-fashionable-if-it-ever-was typeface.

In particular the physical signage looks much nicer, and removing the large number of colours (like the BBC did in 1997-ish) is a very sensible move. (There are still some, but the logo works without them)
bilky asko5,586 posts since 9 Sep 2006
Tyne Tees Look North (North East)
The logo is hardly going to be confused with Bluetooth (which handily has its own recognisable symbol) - BT is ubiquitous, pretty much any logo they could have come up with would be easily identified as BT.

As it is, it has a link with the original British Telecom symbol, whilst retaining the circular shape of the last logo (ensuring a smooth changeover of badges on their physical products, for example). It's modern, and the execution up this page seems good (and doesn't dispense with the purple they've used on a regular basis).
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