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I’m not sure which region this is recorded from, but what an unusual transition from a TV Times ad (definitely a regional insert) to the programme menu sustaining feed - an early fade up of the music and a cross-fade! It does make you wonder why some regions almost crashed back into the feed if they presumably had the facilities to fade down and up, mix, etc.
About 01:07 in this video:
https://www.youtube.com/watch?v=aKJKXDD2xSA
About 01:07 in this video:
https://www.youtube.com/watch?v=aKJKXDD2xSA
You have to wonder why they even bothered with the TVT promo at all really. C4 clearly put up that menu so some ITV companies didn't have to bother with the break at all.
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I do wonder whether that TVT Promo was actually played out by C4, and not inserted by the ITV company ?
That would explain the cross fade, and it was a promo (not an ad) so within C4's remit ?
I must admit I thought that myself, but then why would the cue dot be there. As you say the TVT promos weren't ads (although they were commonly tagged at the end of breaks as if it was one).