See, I disagree there. I think (and I’ve said this on here before) that there is something of the uncanny valley about ITV’s backdrop. The CGI chairs bug me especially, and I think the whole thing looks as if it’s been abandoned after a zombie apocalypse.
While I’ve also said this before, I think VTM’s backdrop is about the best of the virtual newsrooms (though the studio itself isn’t virtual). Real people were green-screened into said backdrop, in order to make it look more like a working newsroom:
Of course, you could always forget about making your virtual set look somewhat realistic, and go completely the other way, like ZDF do:
I must admit, though, for me, real beats virtual every time. And as for Sky itself, you wouldn’t think that that second set belonged to an international news channel, would you?