I wonder why C4 allowed TVS to do this, rather than making their own versions -- and didn't get other regions involved in injecting bumpers into the ad-breaks. Surely these bumpers "polluted" the C4 brand?
I get that some regions' equipment might not have been capable of implementing them, but I'd imagine that at least by 1988 or so the majority could.
It might have been all the ITV companies were authorised to do it (though you have to ask the question, why didn't C4 supply them with ready made bumpers !?) but only TVS opted to ?
However, in the 70s and 80s and early 90s, Southern/TVS/Meridian (in other words, give or take, the same pres dept) were the only ITV region to have break bumpers on the main ITV channel, so was there someone at Northam particularly keen on the idea ?
Westward had a rotating hexagon between ads when they were run off film I believe, but thinking about it yeah I don't remember any other region running bumpers much before 1989.
At the time I thought TT were behind the curve when they introduced them in 1990, but in fact they were relativey early adopters... I don't remember UTV ever using them during the pre-1993 period, nor have I seen them outside TVS/Ang/Thames/LWT/YTV/TT at all during that time, YTV only seemed to be an experiment, and apart from TVS all were introduced during 1989-90.
ETA I've just noticed that all those stations mentioned used a bumper that starts with some form of ident that de-forms into the break. TT seemed to have kind of missed the point here (which looks to be that you cut to a logo that breaks up), as all of theirs had a quick form-
Last edited by ttt on 9 May 2019 4:50pm