TV Home Forum

BBC Oneness - idents and presentation

"Watch this space" as BBC Creative respond to ident change request

SP
Steve in Pudsey Yorkshire Look North (Yorkshire)
Interesting. I've noticed Sport using just the One or Two part of the logos previously on their pointer graphics
Write that down in your copybook now.
AW
Andrew Wood Founding member Central (West) Midlands Today
It seems to follow a similar style to recent billboard campaigns with the BBC logo above the programme name/logo and one/two with no BBC logo.
My issue with that example is I’m unsure what channel Nadiya’s programme is on, I’m assuming BBC One because of the font.


Two trailers - two 'starts' to the season. I think the BBC have confused themselves with this...

DB
dbl London London
Looks like Media Planning mistake, you'd want to avoid promos that look too similar/have the same creative in the same junction.
FA
fanoftv Central (West) Midlands Today
I feel for viewers who cannot hear the trailer.
JF
JetixFann450 STV Central Reporting Scotland
They should've just used the respective logos for each trailer. Having two logos just confuses the viewer.
Do you even read these?
VM
VMPhil Granada North West Today
Whilst they were well produced in comparison to Oneness, I still don't think they were suitable for use into most programming. Larry points out good examples like using 'Festival' or 'Music Video' into music programmes - but these were very much the exception to the rule.

I'm not so sure, there's a good range of styles and tempos in there. There can't be many moods that can't be catered for
Quote:
Still can't believe they ran with a still of 'Ballet' on the day the Queen Mother died.

It's not ideal, but two days earlier it would have been a still of the balloon. I think if it had happened a year of so later when the idents were more established it wouldn't have looked so odd


Well, I don't know if it's just me but I would find a still of the balloon or the clock much more preferable.
MO
Moz Wales Today
They should've just used the respective logos for each trailer. Having two logos just confuses the viewer.


Only if they’re very very stupid.

Very nice trailer, love the use of just one and TWO separated from the BBC, and no confusion at all here as to when the season starts - it’s Wednesday on BBC One, Thursday on BBC Two.
#skillsforlife
Chyron, KELGE and DeMarkay gave kudos
NA
natwel27 Meridian (South East) South East Today
Its very odd for my eyes just having the BBC logo at the bottom when I've become so accustomed to having the channel's name.
MM
MMcG198 UTV Newsline
Moz posted:
They should've just used the respective logos for each trailer. Having two logos just confuses the viewer.
...and no confusion at all here as to when the season starts...


I beg to differ. The voiceover primarily refers to when the series of programming begins - and then goes on to give different dates and channels in two different trails. People seeing the BBC Two version of the trail would be forgiven for thinking they've caught the first programme in the series. It could've been executed better.
CA
Caly123 Wales Wales Today
Whilst they were well produced in comparison to Oneness, I still don't think they were suitable for use into most programming. Larry points out good examples like using 'Festival' or 'Music Video' into music programmes - but these were very much the exception to the rule. Still can't believe they ran with a still of 'Ballet' on the day the Queen Mother died. At least Oneness has, or did have, the sombre 'Forest' ident, and most of the rest of the idents have mostly silent or ambient soundtracks.


Speaking of Rhythm and Movement idents, one of channel4squares1's videos for 24 Hour Quiz during an ASDA advert from 2004, there is a quick glimpse on the TVs playing the end of a BBC One trail then followed a few seconds of the Capoeira ident.

It's about the 13:39 into the video.
NA
natwel27 Meridian (South East) South East Today
I wonder if it was specifically timed or not.
AN
Andrew Founding member Yorkshire Look North (Yorkshire)
dbl posted:
Looks like Media Planning mistake, you'd want to avoid promos that look too similar/have the same creative in the same junction.


It might be me, but I’d say there is a similar issue now where they are sometimes running promos for upcoming new drama “Years and Years” and “Forest 404” next to each other, both promos use a picture glitching effect.

Newer posts

No further posts are being accepted for this topic