« Topics
1234...26272829...495051
VMPhil9,785 posts since 31 Mar 2005
Granada North West Today
See I have conflicted feelings about these national breakfast shows. Part of me thinks it's sad to see local radio shrinking, but part of me thinks it's beyond time there was national commercial competition to Radio 1 and Radio 2. I guess we can only wait and see whether they'll be a success for Global or simply alienate existing listeners.
London Lite10,583 posts since 4 Jan 2003
London London
I thought Global would bring in higher profile presenters for their new national breakfast shows, but so far we've had Martin Kemp's son and couple of nobodies on Capital, while Heart are keeping a heritage presenter known for presenting kids tv when the target audience was 5 and another who has been a judge on Syco fluff formats.
London Lite10,583 posts since 4 Jan 2003
London London
It's just Smooth to announce who will be the national presenter. Going by the 'celebrity' of Holden and Capital's line-up, Gary King, the current Smooth London presenter has a decent chance of keeping his gig at this rate!
Ash10164 posts since 25 Mar 2018
Meridian (South) South Today
Considering Heart FM has been skewing younger, why are Global keeping on an old relic from the 90s and bringing in another old relic when the target audience is at least 15 years younger than both of them?


This is spot on. They’ve ditched all 80’s music & most of the 90’s. Arguably music these two presenters grew up with (they’re 47/48 ).

This line-up just doesn’t sit right with me. Is Jamie known outside of London to Heart’s audience? Is Amanda known for anything other than BGT? This is a big opportunity to make a stand against BBC Radio 1 & 2 and it seems like a half-baked attempt. Jamie’s been on London’s Heart Breakfast for 10+ years, they really could’ve done with a complete freshen up.

Heck, even Stephen Mulhern & Emma Willis (who did do Heart weekends up till last summer) are probably more relatable and relevant to the target audience.
Last edited by Ash101 on 28 April 2019 11:41pm
2
London Lite and fanoftv gave kudos
London Lite10,583 posts since 4 Jan 2003
London London
Considering Heart FM has been skewing younger, why are Global keeping on an old relic from the 90s and bringing in another old relic when the target audience is at least 15 years younger than both of them?


This is spot on. They’ve ditched all 80’s music & most of the 90’s. Arguably music these two presenters grew up with (they’re 47/48 ).

This line-up just doesn’t sit right with me. Is Jamie known outside of London to Heart’s audience? Is Amanda known for anything other than BGT? This is a big opportunity to make a stand against BBC Radio 1 & 2 and it seems like a half-baked attempt. Jamie’s been on London’s Heart Breakfast for 10+ years, they really could’ve done with a complete freshen up.

Heck, even Stephen Mulhern & Emma Willis (who did do Heart weekends up till last summer) are probably more relatable and relevant to the target audience.


Arguably if Global announced Jamie and Amanda were the new breakfast presenters for Smooth Radio, it'd be a more suitable duo for a station that targets the over 40s. Instead it feels more like Chris Moyles on Radio 1 when he was really sounding like a middle aged man not really enjoying what he was playing to the kids. He does sound more at home on Global's Radio X where since the relaunch from Xfm has skewed a bit older with him and Johnny Vaughan heading breakfast and drive.
1
Ash101 gave kudos
08tom637 posts since 24 Nov 2007
There were wipers that it was Stephen and Amanda who were going to host the show. Wonder if Stephen said no at the last minuet.

Considering the way Heart has being going lately I thought we would have competently different hosts. Not saying it will be bad but it might sound older than the current aim heart is going for. I'm stating to think Amanda will be there for a year to create a buzz and bring in the crowd then there will be a host change. After all Scott Mills was front runner for this gig at one point. He chose to stay with the BBC. Scott also covered Rylan show this weekend and on his instagram story said he loved being at Radio 2. I think Scott is itching to move to Radio 2 and decided to hold out for it.