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What would you say makes a memorable ident?

(April 2019)

This site closed in March 2021 and is now a read-only archive
MC
mcribbie
This is research for something that needs to be done pretty quickly, so I'm going to lock the post in a couple of days, but...
what are the key concepts that makes a memorable ident in your eyes?
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A former member
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TO
Towielad
The second TVS ident fresh and modern and was very versatile being used to introduce Coast to Coast by morphing into titles
RK
Rkolsen
I’d say one that would make me see something unrelated but cause me to think of the channel. I know there have been ones in the past but I can’t remember.

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