Besides from announcing programme links, what do Continuity Announcers do?
Writing their scripts, previewing programmes they are required to promote. BBC announcers Duncan Newmarch and Peter Offer explain it quite well in this video.
In the BBC nations, it’s quite different as the announcers are also network directors (or transmission controllers) and are responsible for coming in and out of circuit (ie opting in and out) and playing the trails, idents etc.
On the subject of continuity announcers, why is it that the UK is one of the few countries (that I’m aware of) who have retained live (or even recorded) announcements into programmes. Compare the UK approach to continuity with that of places like the USA or Australia where any announcements are in the form of “in your face” voiceovers and promos, and nowadays there’s literally no junction at all - end credits flash by in a small panel while an
ECP/promo plays and then straight into the next show, often without even an ident. There’s no live announcer and even the pre-recorded VOs are more concerned with promoting other shows than “what’s on next”. In this day and age, there’s little need for “now at ten o clock it’s time for the news” or “Emmerdale’s back the same time tomorrow, stay with us for Coronation Street after the break”.