Ben Shephard is still very popular though and is probably the only GMB host that doesn’t divide opinion.
Yes, everyone agrees he's bland.
I think the ‘cheeky chappy’ persona saves him from being bland, but he is clearly doing something right to be busy with GMB, Tipping Point, Ninja Warrior and Goals on Sunday.
Somebody can be popular with the majority of viewers without being bland.
Shephard might not be popular here, but is perfect for ITV Daytime’s target audience.