WH
Whataday
Founding member
It flopped because it was at the wrong time, but also because they changed the format to suit the new time and they overstated the fact that the panel was mixed. It didn't feel like Loose Women.
As for looking to America, the UK is more progressive (on the whole) when it comes to gender. Those US shows do so well because there's still such a huge market in the states for soccer moms for instance, which isn't the case in the UK.
As for looking to America, the UK is more progressive (on the whole) when it comes to gender. Those US shows do so well because there's still such a huge market in the states for soccer moms for instance, which isn't the case in the UK.