KE
They definitely said "In Central" at the time of the rebrand in 2013 (I remember it being discussed on here at the time), and it wasn't just Bob Warman who said it, as can be seen here
Central was named after the area it covered, Central England, so you can't say that Central is only a thing.
"IN Central"? Maybe "from Central" - no-one really uses Central to describe the geographical area, it's always "in the Midlands". Central is very much a thing, not a place.
Central was named after the area it covered, Central England, so you can't say that Central is only a thing.
Last edited by kernow on 3 February 2019 9:39pm
DV
Well, as a local it sounds really strange to say it that way. I understand the etymology but no-one really refers to Central geographically unless specifically referring to the ITV region.
They definitely said "In Central" at the time of the rebrand in 2013 (I remember it being discussed on here at the time), and it wasn't just Bob Warman who said it, as can be seen here
https://www.youtube.com/watch?v=6gVWxMWWVAw
Central was named after the area it covered, Central England, so you can't say that Central is only a thing.
https://www.youtube.com/watch?v=6gVWxMWWVAw
"IN Central"? Maybe "from Central" - no-one really uses Central to describe the geographical area, it's always "in the Midlands". Central is very much a thing, not a place.
Central was named after the area it covered, Central England, so you can't say that Central is only a thing.
Well, as a local it sounds really strange to say it that way. I understand the etymology but no-one really refers to Central geographically unless specifically referring to the ITV region.
NG
Central was named after the area it covered, Central England, so you can't say that Central is only a thing.
Yep - but in common usage nobody really ever uses 'Central' as an abbreviation for 'Central England' to describe the area geographically. It's not a thing... To be honest even 'Central England' is an odd way to describe the Midlands.
Central has always referred to the name of the ITV franchise, not the geographical area - so it's 'From Central' or 'On Central News tonight' but 'In Central' sounds totally wrong.
'In Central England' would be OK I guess - but it doesn't shorten sensibly to 'In Central' - and more people would be likely to say 'In the Midlands'...
noggin
Founding member
Central was named after the area it covered, Central England, so you can't say that Central is only a thing.
Yep - but in common usage nobody really ever uses 'Central' as an abbreviation for 'Central England' to describe the area geographically. It's not a thing... To be honest even 'Central England' is an odd way to describe the Midlands.
Central has always referred to the name of the ITV franchise, not the geographical area - so it's 'From Central' or 'On Central News tonight' but 'In Central' sounds totally wrong.
'In Central England' would be OK I guess - but it doesn't shorten sensibly to 'In Central' - and more people would be likely to say 'In the Midlands'...
SE
Square Eyes
Founding member
A big 'News at When' week this week. 3 out of 5 editions this week at 10:30pm.
JK
Yes, and just look at the programming which is shifting the news - on Wednesday it is The Junk Food Experiment. Meaning ITV News scheduled to commence at 10.25pm! Then Vera on Friday means the news moves to 10.30pm. It is a repeat, not a new episode, or an end of series episode, but a repeat and they are moving the news for it.
Anyone wondering about how much ITV really cares about their late news, now knows they simply don't. News at Ten has become a token gesture of a programme in my opinion.
A big 'News at When' week this week. 3 out of 5 editions this week at 10:30pm.
Yes, and just look at the programming which is shifting the news - on Wednesday it is The Junk Food Experiment. Meaning ITV News scheduled to commence at 10.25pm! Then Vera on Friday means the news moves to 10.30pm. It is a repeat, not a new episode, or an end of series episode, but a repeat and they are moving the news for it.
Anyone wondering about how much ITV really cares about their late news, now knows they simply don't. News at Ten has become a token gesture of a programme in my opinion.
JL
Yes, and just look at the programming which is shifting the news - on Wednesday it is The Junk Food Experiment. Meaning ITV News scheduled to commence at 10.25pm! Then Vera on Friday means the news moves to 10.30pm. It is a repeat, not a new episode, or an end of series episode, but a repeat and they are moving the news for it.
Anyone wondering about how much ITV really cares about their late news, now knows they simply don't. News at Ten has become a token gesture of a programme in my opinion.
Not exactly the best time for News at When to return. I'd have thought with all the talk of BBC shortening their News at Ten, they'd have wanted a strong few weeks of 10 O'Clock starts.
A big 'News at When' week this week. 3 out of 5 editions this week at 10:30pm.
Yes, and just look at the programming which is shifting the news - on Wednesday it is The Junk Food Experiment. Meaning ITV News scheduled to commence at 10.25pm! Then Vera on Friday means the news moves to 10.30pm. It is a repeat, not a new episode, or an end of series episode, but a repeat and they are moving the news for it.
Anyone wondering about how much ITV really cares about their late news, now knows they simply don't. News at Ten has become a token gesture of a programme in my opinion.
Not exactly the best time for News at When to return. I'd have thought with all the talk of BBC shortening their News at Ten, they'd have wanted a strong few weeks of 10 O'Clock starts.
NE
Perhaps a slightly unpopular opinion here with News at Ten. I've always thought that it's best to be consistent with when the news is shown on weekdays and weekends (i.e. at 18:30 and at 22:00 each day) and it seems a bit strange to use the 'News at Ten' brand when it starts at 22:30 for example, particularly when it being moved is quite a regular occurrence.
However, at the end of the day, ITV are driven by ratings and I think that many programmes in some of the evening slots simply perform better from a ratings point of view than News at Ten and I think that we should perhaps start viewing the news as 'just another programme' rather than a special programme that is fixed and can't be moved. From a business point of view, I really don't think ITV moving the news for another programme should be quite such a big deal, particularly given it's increasingly the trend for people to get their news online - the role of TV news is far less important than it used to be in my opinion.
However, if ITV are going to regularly move the programme from being shown at 22:00, I'd probably change the name to something along the lines of 'Late Evening News' or 'Late Night News' to differentiate it from other ITV news programmes.
However, at the end of the day, ITV are driven by ratings and I think that many programmes in some of the evening slots simply perform better from a ratings point of view than News at Ten and I think that we should perhaps start viewing the news as 'just another programme' rather than a special programme that is fixed and can't be moved. From a business point of view, I really don't think ITV moving the news for another programme should be quite such a big deal, particularly given it's increasingly the trend for people to get their news online - the role of TV news is far less important than it used to be in my opinion.
However, if ITV are going to regularly move the programme from being shown at 22:00, I'd probably change the name to something along the lines of 'Late Evening News' or 'Late Night News' to differentiate it from other ITV news programmes.