I'm not sure a show like Big Brother could work on a service like Netflix, which is more for binge watching several episodes of of a series. Unless of course Netflix were to introducing live streaming, that could work for launch and eviction shows. A 24/7 live feed from the house would work better on YouTube (or similar) with (probably) not as much need to adhere to Ofcom regulations.
"The Not-So-Late-Show with Greg Mitchell" Tuesdays 4-6pm on Roch Valley Radio - rochvalleyradio.org.uk
(Until further notice!)