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No ITV have commissioned and paid for the series and there will be a cash pot allocated in the budget specifically for prize money, as with every quiz show.
I always thought it was the sponsor if the programme that paid the money.
Unless there’s been a special circumstance I’m unaware of, the channel will always pay for the prize money via the budget they pay for the show. Having said that back in the day the prize money for Millionaire was at least partly funded via the premium rate numbers people rang to apply to be on the show.
Sponsorship will often be sold after a show has been made and doesn’t normally have an impact on the production of the show.
As far as I know, ITV are just the broadcaster, just like they were before, thus don't have any involvement in the money being given away?
No ITV have commissioned and paid for the series and there will be a cash pot allocated in the budget specifically for prize money, as with every quiz show.
I always thought it was the sponsor if the programme that paid the money.
Unless there’s been a special circumstance I’m unaware of, the channel will always pay for the prize money via the budget they pay for the show. Having said that back in the day the prize money for Millionaire was at least partly funded via the premium rate numbers people rang to apply to be on the show.
Sponsorship will often be sold after a show has been made and doesn’t normally have an impact on the production of the show.