ITV 2019 idents and presentation - ITV Creates

New Twitter/Instagram/Facebook logo...

Hmm, I can't be the only one who thinks that looks like a mock? New logo looks cheaper if that's the right word.

It was designed by the same guys behind Channel 4's current OSP

The Voice promo first up. Layers with the programme name/time ‘fold in’ from the right at the end near the bottom, with the title at the top. Imagine pieces of paper of different sizes on top of eachother.

‘The Voice’ name was huge and still in Reem.

Ident was the 3D logo set on black background with a caption bottom left crediting the designer. Music seems quite sombre/understated.

Couldn’t capture.

aha, so the promo endboard explains why there are only 3 colour segments. Nice

The DOG doesn't seem to animate no more as well
It just fades in now

UTV lives to see another day it would seem! Old style ident for them in the 9.25 junction at least.

Managed to capture part of the trailer and the whole ident.

Here it is:

No new announcer this morning we get same old ‘shouty man’.

Promo endboards are colour matching now then, which in turn make up the colours in the itv logo cutout.

Break bumper appears to match the promo it’s paired with, colour-matching wise.

Not quite. It was a red bumper out of break and the endboard for the Cleaning Up trailer was green.