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This is way too early, but would Wreck-It Ralph 2 even be allowed to be aired on the BBC when we get to that in a few years time?
To quote Common Sense Media's parents guide
Product Placement: This time, it's not just iconic video game characters like Sonic and Pac-Man who make appearances. It's also logos and brands of virtually all today's major internet companies, from eBay (which plays important part in story ) to Facebook, Google, Instagram, Pinterest, BuzzFeed, Snapchat, Amazon, IMDB, Fandango, National Geographic, Purple, Twitter, and many more. Parent company Disney is represented too: the Disney website and Disney princesses show up, as do Star Wars and Marvel logos/characters.
I know films are generally accepted to be allowed Product Placement by Ofcom even on the BBC, but do you think this one goes too far?
Section 3
Product placement must not distort the editorial content of programmes.
Placed products, services or trade marks should not be promoted in programmes and their presence should have an editorial justification
References to placed products, services and trade marks must not be unduly prominent. Undue prominence may result from
References which are unduly prominent or promotional should be removed or obscured.
Section 4
In line with statutory restrictions and the Ofcom Code, we may not broadcast acquired programmes from anywhere in the world made after 19 December 2009 which include product placement if they fall into the following categories
Section 9
BBC licence fee funded services broadcast acquired feature films originally made for cinematic release. These films, particularly those made in Hollywood, may in some cases contain product placement. It is important to be aware that Ofcom rules prohibit the inclusion of placement of the following products, services or trade marks in any feature films made after 19 December 2009 when they are broadcast on television in the U.K.
If we are aware that any of these products have been placed in films made after 19 December 2009 we should remove or obscure the reference to the brand or trade mark.
However, all transmissions of feature films, even if they were made before 19 December 2009, should adhere to the principles in section 3 above and any unacceptable references should be removed or blurred.
https://www.bbc.co.uk/editorialguidelines/guidance/product-placement
To quote Common Sense Media's parents guide
Quote:
Product Placement: This time, it's not just iconic video game characters like Sonic and Pac-Man who make appearances. It's also logos and brands of virtually all today's major internet companies, from eBay (which plays important part in story ) to Facebook, Google, Instagram, Pinterest, BuzzFeed, Snapchat, Amazon, IMDB, Fandango, National Geographic, Purple, Twitter, and many more. Parent company Disney is represented too: the Disney website and Disney princesses show up, as do Star Wars and Marvel logos/characters.
I know films are generally accepted to be allowed Product Placement by Ofcom even on the BBC, but do you think this one goes too far?
Quote:
Section 3
Product placement must not distort the editorial content of programmes.
Placed products, services or trade marks should not be promoted in programmes and their presence should have an editorial justification
References to placed products, services and trade marks must not be unduly prominent. Undue prominence may result from
-
the presence of, or reference to, a product, service or trade mark in programming where there is no editorial justification or
-
the manner in which a product, service or trade mark appears or is referred to in programming
-
Products, services and trade marks, whether or not they have been placed, should not be promoted in programmes. Products should not be plugged or described in a superlative light.
References which are unduly prominent or promotional should be removed or obscured.
Section 4
In line with statutory restrictions and the Ofcom Code, we may not broadcast acquired programmes from anywhere in the world made after 19 December 2009 which include product placement if they fall into the following categories
-
News programmes
-
Children's programmes
Section 9
BBC licence fee funded services broadcast acquired feature films originally made for cinematic release. These films, particularly those made in Hollywood, may in some cases contain product placement. It is important to be aware that Ofcom rules prohibit the inclusion of placement of the following products, services or trade marks in any feature films made after 19 December 2009 when they are broadcast on television in the U.K.
-
Cigarettes or other tobacco products
-
Placement by or on behalf of an undertaking whose principal activity is the manufacture or sale of cigarettes or other tobacco products
-
Prescription-only medicines
If we are aware that any of these products have been placed in films made after 19 December 2009 we should remove or obscure the reference to the brand or trade mark.
However, all transmissions of feature films, even if they were made before 19 December 2009, should adhere to the principles in section 3 above and any unacceptable references should be removed or blurred.
https://www.bbc.co.uk/editorialguidelines/guidance/product-placement