The movie has a good story and I feel it is nice that BBC one has gone with this John Lewis technique again after last year's brilliance however I may say that last year wins but I need to give this year's more time.
However, I actually like the ident for some reason. Compared to the film, it is very christmassy and calm, and it shows a good view of Cromer pier, which looks really nice. The main reason I like it was that it reminds me of the BBC Balloon idents from the 1990s as it features the parts of the Country.
Tim Goodwin Productions:
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