Mistajam going overboard on tonight's Dance Chart earlier, talking about everyone texting in as "listening now on BBC Sounds", "don't forget to check out BBC Sounds", etc etc, often multiple times per link, with "BBC Sounds" mentioned at least once per link for the hour I listened - he said it more than the station name.
They seem to have split his show into 3 hour long parts now, presumably with BBC Sounds in mind, so you can either listen to the future anthems, the current anthems etc. Hence he was kind of starting his show again each hour, not quite, but almost.
I notice BBC Sounds is being advertised on billboards, when did BBC billboards become a thing again? I remember they went mad on that years ago, maybe 10years age, with some poster sites being permanently BBC, but in recent years cut right back.