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5Daily: A new brand for The Wright Stuff

Closer alignment with 5 News (June 2018)

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JK
JK08
I started on this design months ago, as a hypothetical Channel 5 breakfast programme.

After hearing about Matthew Wright's announced departure from The Wright Stuff last month, I began to wonder whether the '5Daily' name could work for that slot.

Before TWS' move to ITN, I wondered whether we might see a closer brand alignment between TWS and 5 News, almost like GMB does with the ITV News brand. While we didn't, I do think that with TWS' more 'hard-news' agenda than we saw at Princess, aligning TWS with 5 News would be mutually beneficial. (So long as the days of 'Foxy Knoxy: Would Ya?' are truly behind us) Jeremy Vine's appointment fills me with hope of this.

I've recoloured the design from my original breakfast programme concept, from an orange to a blue - similar to TWS' current colour palate.

The graphics emulate the style of 5 News, with the sloping angles and typeface. I've also kept the ticker from my original concept as I imagine the show will continue in becoming more focused on serious news, consideting Jeremy Vine's appointment. The DOG alternates between the 5Daily and 5 News logos.

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Headline sequence

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Title card

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DOG, clock and ticker

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Name aston

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Topic aston

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Live bug

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Splitscreen

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Newspaper graphic

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Statement graphic

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Coming up swipe
CI
cityprod
It looks respectable to me, I'm just not taken with the name, but the look itself looks like something that could be on screen and I think it can work. A better name would help.

I'd be interested in seeing the breakfast show version of this, because I have a feeling that that would be better, but I wouldn't mind if something like this became the new look.
JK
JK08
The breakfast programme version is really just the same with an orange colour palette. I changed it as I didn't feel the orange would suit the TWS slot.
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Thank you for your comments cityprod.
WH
what
That's really good!
WH
Whataday Founding member
This is exactly what they should do. Perfect.
BR
Brekkie
I really like that - the only thing I would change is alternating the DOG with 5 News - that seems an unnecessary annoyance and I think the graphical link between the two is enough.

14 days later

JK
JK08
Thank you all for your comments. Brekkie, I get your point about the DOG and I think for any further updates I'll probably stick to just the 5Daily DOG.

I've been meaning to upload some more graphics I've produced since my original post.

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Viewer tweet

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Social media

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Phone in

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Phone/text information

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In to/out of break question

58 days later

LS
LewisS
These are very nice!
I wouldn't mind these being thrown in as they wouldn't be out of place!
Fluidity between sub-brands is important and you've solidified that with the blue.
Well done!

56 days later

TM
Telly Media
These look great!

19 days later

IA
IAmBrian
I LOVE this so much! Well done!
RE
Rexogamer
I like this. Good job!

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