ITV News

I was thinking to myself the other day. Now, this is dangerous in itself, but anyway....

All news programmes and most other programmes seem to use sans serif fonts. I therefore set myself a little challenge (i've no life) to create some news astons which don't use a sans serif font.

So, here are my ITV News mocks. I've tried to make it as distinctive as possible. In the process of development I seem to have ended up with a simular logo to BBC One, but never mind.

Titles:
http://www.rp-networkservices.com/tvforum/uploads/news_titles.jpg

Aston for ITV1 bulletin
http://www.rp-networkservices.com/tvforum/uploads/bulletin_aston.jpg

News channel graphics
http://www.rp-networkservices.com/tvforum/uploads/newschannel_full.jpg

They're done in Flash, if you're interested.

In general, I think the reason serif fonts have been avoided is because of the tendency for the serifs themselves to break up on television. Some fonts have features that are so delicate and fine that the comparatively low-resolution television signal just can't hold together. You can even see it start to happen on your ticker.

For this reason, sans serifs have dominated television graphics. That's not to say it's an unwelcome change --- serif fonts are much more expressive and certainly give much more of an air of authority and experience. But they must be used carefully. Designing something on the computer is one thing, seeing it on television is frequently another.

It's an excellent effort, though, whataday, and I look forward to seeing more.

http://homepage.mac.com/robertpalmer/tvforum/sig.gif

http://www.strike9.com/file.aspx?path=%2fDavester%2ffullsize%2f50.jpg

Great effort, just don't like the font. Too 'Breakfast with Frost' for me

I'm afraid I don't like them simply because that's the exact font ITN did use, in reality, for several years, and it looked well dated even in 1995 when it was dropped on the Lunchtime News and slowly became replaced on all the other bulletins soon afterwards.

I take it you never watched the News At Ten between 1993 and 1998?