PA
I don’t think a rename is that necessary. Yes, there is now more entertainment than music, but the way I see it is that all original content is music programming, whether it be just creating playlists or the weekly UKHotlist/Spotify and U.K. Music Video charts, making shows like Fresh Focus and Fresh Forward, which highlight new music acts and gives live performances, or Trending Live which, while it doesn’t contain music videos fully, is music-centred and hosts interviews with many artists. Even though it has a 4 name, it is part of a music network at the end of the day.
I wouldn’t want to see it shut down, a rename would probably be better. I watch it all the time for King of The Hill. It’s different to E4 as it’s more like a mix of E! and MTV. It’s fine as a channel.
I don’t think a rename is that necessary. Yes, there is now more entertainment than music, but the way I see it is that all original content is music programming, whether it be just creating playlists or the weekly UKHotlist/Spotify and U.K. Music Video charts, making shows like Fresh Focus and Fresh Forward, which highlight new music acts and gives live performances, or Trending Live which, while it doesn’t contain music videos fully, is music-centred and hosts interviews with many artists. Even though it has a 4 name, it is part of a music network at the end of the day.