WH
Increased ratings and press coverage. Yes, such a poor decision.
Still barely getting half what Breakfast does..
Irrelevant. In terms of business, GMB is delivering for ITV. Yes it lags behind Breakfast but Breakfast can't sell advertising.
Whataday
Founding member
If GMB didn't have that idiot Morgan screwing up the show every morning, perhaps they might be able to build a show that could challenge Breakfast, but with him, they got a cheap pop in the ratings and a lot of cheap heat on social media that undoes any good work they do.
Increased ratings and press coverage. Yes, such a poor decision.
Still barely getting half what Breakfast does..
Irrelevant. In terms of business, GMB is delivering for ITV. Yes it lags behind Breakfast but Breakfast can't sell advertising.