The reaction has been bonkers. Most of what I post on Twitter is only ever meant to be of interest to the same group of people that I talk to on a regular basis on there. I did no promotion or anything - it just organically spread. I know that's the very definition of viral, but as I've never experienced it before it's amazing to see it happen.
Someone tweeted me to say they watched the whole programme the clip is from, on the strength of that one clip, and enjoyed it!
I should post this reply which is getting people's attention too: