GMB has recorded its lowest ratings in months this week, slipping below 500k.
Monday: 493k (16.5%)
Tuesday: 495k (15.7%)
I’m not entirely sure whether you could fairly attribute the lower ratings to Jeremy Kyle presenting or not. His usual program may be quite popular, but I don’t think his style works very well at all early in the morning. The other daytime shows are rating as they usually do, so it’s unlikely that a large number of people being on holiday are affecting the figures.
It’ll be interesting to see whether the ratings go back up to the 750k region when Piers and Susanna return. Too much silliness over the summer might have lost any momentum that they were gaining.
And the Breakfast ratings? It's the summer holidays, they must be low too
Monday and Tuesday last week Breakfast were at 1.5m.
Mon 1.5m (44.2% share)
Tue 1.5m (43.3% share)
GMB is going to suffer more than breakfast in terms of school holidays I think. Breakfast has always been a aimed at a more professional target market whereas ITV has aimed for more mums on the school runs etc. Not an exact science but possibly something in it? I also have to agree that there’s a been a few too many silly moments, milking a cow at 8.20 and doing ‘air guitar’ in the studio at 7.55 has possibly been a little too daft.
Erron Gordon has just retweeted an article about GMA with the comment “We love a tweaked GMB opening too 😉”.
Well, let's see whether this leads to anything. I'd hazard a guess that if the intro will be tweaked, it will be done when Piers and Susanna return.
EDIT: Here are the two intros from GMA from the last two days. I could see the first one working for GMB.
I wonder if they’ll possibly change the TOH sequence to include the whole team, the way the 6am opening is going is all about the whole team around the desk. They could start doing this with the TOH?
Susanna introducing the lead news item, Piers introducing guest/debate topic, Charlotte with second big news story, Richard with the Showbiz/Entertainment item, and then Laura doing a weather preview into the titles. Then the opening chat at the desk.
UBox, ittrgrey and Ben Shatliff gave kudos