ITV News

Can’t imagine ITN having much say in all that to be honest.

ITN owned mostly by ITV then, so I think they did. ITN the provider was very good.

Thats when they dropped 'From ITN' v/o intros

No, ITN was only 40% owned by ITV at that point, and I believe that is still the case.

Correct...

Being 44 years of age, I can absolutely hand on heart say the demise began when ITV thinking their brand was bigger and better and having news under one umbrella was a good idea - FAILED.

I was a total ITN viewer until ITV made that change. Destroyed a brand that had won the public's trust since it began. ITN is where news titans were born, not anymore. ITV stinks of tabloid tv crap, and unfortunately lacks authority.

If the news was returned to being ITN branded, I am sure there would be a turnaround.

Check this - Completely authoritative - https://youtu.be/ITQghfvlE3Q

ITV has moved far away from the tabloid dirge that was on ITV News bulletins in the early noughties. I think we've moved too far now to return to the old ITN branding, but they could give NAT it's own distinctive branding again, it was a big mistake to replace it with the generic titles, even if NAT has it's own adaptation now of them.

I am to be convinced that changing a name simply from ITV to ITN would change anything at this stage. The problem is that habits die hard with the UK public. The public has got used to watching a BBC News at Ten ever since ITV moved its late-night bulletin all over the place and it would now be borderline impossible to win them back, especially when the public (generally) goes to the BBC for the big event no matter what.

Surely the only reason why ITV's national news was ever branded with the name of the producing agency, rather than the channel/network on which it was broadcast, was precisely because the latter had a multitude of regional names?

Any currency of "ITV" as a name for the channel (official or otherwise) with the general public would only gradually emerge over many years, with no actual company/body/organistaion with that name until, what, at least the 1990s?

"ITN News" was better than calling it e.g. "Anglia ATV Border Channel Grampian Granada HTV LWT Scottish Southern Thames Tyne-Tees Ulster Westward Yorkshire News" (or whatever)!

The ITN-produced news services for channels 4 and 5 have always been branded with their respective station name.

So, the "ITV News" name makes total sense nowadays. If, say, any UKTV channels started showing news bulletins (produced by ITN/Reuters/whoever), I would fully expect them to be called e.g. "Dave News" etc (or "UKTV News" ) rather than using the producing news agency's name.

ITV or "Independent Television" had been used since the start, I think.

My understanding has always been that most ordinary viewers would've exclusively framed things in terms of e.g. "did you see that programme on Anglia last night?" (etc), whereas using the region name interchangeably with e.g. "...on ITV last night" didn't emerge to any meaningful extent for years.

Oh, absolutely. It'd going to take a lot more to switch the fortunes of ITV News than returning to the authoritative stamp of ITN, but it's a move in the right direction.

It was used a lot in the 80s by channel 4, that was probably the first time an ITV logo was used on air too. TVam had to use it too

Of course in London it was used a lot more as there was cross promotion between the two stations and TV listings labelled 'ITV London' in papers etc. I don't think you'd hear someone saying 'did you see that thing on LWT last night'


The 1966 World Cup being one example:
https://youtu.be/d5fCuWaVglE