I really do not get why the BBC wastes all their money on these horrific "oneness" idents. They clearly do not represent the programmes and are a slap to the face to TV license payers.
If you ask me, it's ridiculous the BBC believes "that'll do" is the the last option for their presentation. BBC Two is stuck in the 90s and is as if the BBC do not want to waste their money on their presentation, even though it clearly is important for a brand or logo to be recognisable.
But as has already been said, it's not just the TV channels that are suffering from tired presentation, the radio stations are as well (especially BBC Local Radio), with some stations using imaging and sonic IDs from 2008 or 2010.
I keep expecting to turn on one morning and find BBC Breakfast using titles from 1994 or BBC One reverting to something spinning round on a turntable circa 1984 to freshen things up.
But seriously, with an ever competitive market its more important than ever for TV channels to have strong brands and identities. But also the BBC have got to move on and realise they need to be attracting a younger audience who will remain loyal, pay the licence fee and watch programmes in years to come. It doesn't help that BBC One doesn't have a property of its own like BBC Two has with its '2'.
However, times have shifted - its not 1991 anymore, they can't continue to operate their channels as standalone services with a few digital add-ons bolted on here and there. Its like the BBC gets stuck in a rut - they did before the 1997 revamp and rebrand when they were pulled up to date. Really, a full overhaul is needed and is well overdue. Surely the heads of presentation can see its all a bit of a mess on the inside, can't they?
Last edited by Worzel on 2 January 2018 3:31am - 2 times in total