I'm left wondering again why they didn't film Christmas titles with Eamonn & Ruth. Both couples could have been on the shoot and shots filmed between them. Fair enough if they were only doing friday's but 6 out of the 15 Christmas programmes have been presented by Eamonn & Ruth.
This Morning with Phillip & Holly
THAT'S the brand, that's what gets them brilliant sponsorship deals and that's what pays the bills.
People can keep asking the same question about this time and time again, but the answer will remain the same.
I think it's OK to question whether the actual brand (rather than the programme title) is 'This Morning' or 'This Morning with Philip and Holly' though... (A brand isn't a title after all, nor is it a logo). I know a LOT of people who always just call the show 'This Morning' and think of Philip and Holly as being the current presenters of the show, rather than it being 'their' show. Far fewer people call the show 'Philip and Holly' as used to call the original show 'Richard and Judy' in my experience... In fact I've never heard 'Philip and Holly' used in the same way as 'Richard and Judy'.
I think sometimes the relative importance of presentation talent and production talent/format is tilted too much in the talent's direction. 'This Morning' is 'This Morning' whether Philip and Holly are presenting or Ruth or Eamonn, particularly when the consistent on-screen team around them remains the same.
Lorraine is a different kettle of fish, the show is based around her. This Morning is far less based around Philip and Holly...
DE88, bilky asko and London Lite gave kudos