BR
The aim was to compete better with TVam in the post-9am slot, hence it now finished at 9.20. And presumably they didn't give them any more money to make the show longer.
Probably artificially boosted their average too as post-9am would rate better than 6.30am.
I never understood why BBC One decided to move Breakfast Time in February 1985 to a 6.50am start. Pointless. By 1985 TV AM had started at 6.15am, were the BBC unhappy that TV AM were on earlier and getting more viewers by this time, so they decided to move it to 6.50am?
The aim was to compete better with TVam in the post-9am slot, hence it now finished at 9.20. And presumably they didn't give them any more money to make the show longer.
Probably artificially boosted their average too as post-9am would rate better than 6.30am.