October 18th, no new Oneness masterpiece thus far this month. So can we hope that the set is complete and are on the verge of being binned? Will we be full of glumness come December when the chap with the beard shouts out "Boom" whilst pointing to a flashing reindeer nose on his jumper in a repeat of last years ident package?
It hasn't been nominated or put in a category for this year's Promax BDA Awards. Speaks volumes.
(Because usually with a channel refresh, especially from a big broadcaster, they would want to flaunt it for all it's worth.)
On the bright side, BBC FOUR’s music idents were nominated, at least. And they were actually good, for a start. Along with many of the marketing campaigns for shows including Planet Earth II and One Deadly Weekend in America. BBC Sport’s revamp has also been nominated for Best TV identity. Deserves it to be fair, it was great.
I don’t think I’m surprised about Oneness - considering how awful the package is, I wouldn’t have expected to see it get nominated.
The rest of this year will be telling, especially if nothing comes out in October, or November.
'Even by our standards, that was remarkably unproductive.' - Andrew Neil