Times change. 20 years ago regional accents seemed to be banned on regional news programmes - compare Gaynor Barnes and Christine Talbot from 1994 with how they speak on air today
There were some odd policies on pronunciation at YTV back in the day. A former continuity announcer told me that they were under instruction to pronounce words like 'bath' and 'grass' with the southern pronunciation of 'barth' and 'grarss'.
Conversely at one point, it was suggested that they should put on Geordie accents when doing Tyne Tees announcements - thankfully most refused on the basis that it might just sound like they were taking the p*ss. However, I'm sure I remember once seeing Jon Mitchell covering the Tyne Tees weather at one point with a distinct north-east accent.
I don’t think announcers talking with a destinctive Tyneside accent would have sounded right on Tyne Tees at all - for a start, the franchise area also covered North Northumberland, Co Durham, Wearside, Teesside and North Yorkshire - areas which all had accents quite different from “Geordie”. Many of the announcers
Geordies, and their “real life” accents were much broader than their “tv voices”, which while still noticeably local, were somewhat refined, but not the RP-like voices heard on YTV. This suited the tone of the station - friendly but still professional.
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Steve in Pudsey, Larry the Loafer and Spencer For Hire gave kudos