Sky lose UK primary rights to IPL. Star India gain global broadcast and online rights for five years for almost £2Billion. Secondary deals a plenty will be in the works now. Significant development in global sports marketing.
Back to the American Football BBC deal. I find it extraordinary that Sky have allowed the BBC to get EXCLUSIVE coverage of two of the London based fixtures this autumn. I'm wondering whether their committment is as strong as it was especially with Twitter, Facebook and Amazon hovering for a sport that's native to their respective bases. We'll see.
Is American Football that much of a draw in the UK? Perhaps it's just not worth Sky's while covering it?
The BBC should be the home of minority sports but American Football does seem an odd fit
Back to the American Football BBC deal. I find it extraordinary that Sky have allowed the BBC to get EXCLUSIVE coverage of two of the London based fixtures this autumn. I'm wondering whether their committment is as strong as it was especially with Twitter, Facebook and Amazon hovering for a sport that's native to their respective bases. We'll see.
Is American Football that much of a draw in the UK? Perhaps it's just not worth Sky's while covering it?
The BBC should be the home of minority sports but American Football does seem an odd fit
I agree NFL on the BBC seems a bit random compared to other minority sports in the UK however their coverage is excellent, Mark Chapman, Osi Umenyiora & Jason Bell are a very good team and their NFL Show & NFL This Week have been picked up around the world according to TV Sports Markets.
As for NFL it is a draw as Wembley always seems to be full and a London NFL team will probably happen someday and they are obviously looking to increase viewership in the UK as by all accounts the BBC have weekly highlights, a few live matches as well as the Superbowl more or less for next to nothing through NFL UK.
Sky lose UK primary rights to IPL. Star India gain global broadcast and online rights for five years for almost £2Billion. Secondary deals a plenty will be in the works now. Significant development in global sports marketing.
No real loss, if the majority of it heads off behind the Star TV pay wall- leaving highlights and the odd live game on either Sky or ITV4.
It's an odious 'competition', which is a relentless marketing exercise masquerading as a cricket competition.
Back to the American Football BBC deal. I find it extraordinary that Sky have allowed the BBC to get EXCLUSIVE coverage of two of the London based fixtures this autumn. I'm wondering whether their committment is as strong as it was especially with Twitter, Facebook and Amazon hovering for a sport that's native to their respective bases. We'll see.
Is American Football that much of a draw in the UK? Perhaps it's just not worth Sky's while covering it?
The BBC should be the home of minority sports but American Football does seem an odd fit
I agree NFL on the BBC seems a bit random compared to other minority sports in the UK however their coverage is excellent, Mark Chapman, Osi Umenyiora & Jason Bell are a very good team and their NFL Show & NFL This Week have been picked up around the world according to TV Sports Markets.
Seven in Australia, and I think possibly a broadcaster in South Africa too.
Sky lose UK primary rights to IPL. Star India gain global broadcast and online rights for five years for almost £2Billion. Secondary deals a plenty will be in the works now. Significant development in global sports marketing.
Not too uncommon really - I think Star have other significant cricket rights which they then resell around the world. It's owned by Murdoch anyway.
Obviously money talks and it's probably sound business, but it ultimately means the IPL will now only be seen by people of Indian decent. Unless it's a Discovery/Olympics situation where they will sell some rights to other broadcasters.
Back to the American Football BBC deal. I find it extraordinary that Sky have allowed the BBC to get EXCLUSIVE coverage of two of the London based fixtures this autumn. I'm wondering whether their committment is as strong as it was especially with Twitter, Facebook and Amazon hovering for a sport that's native to their respective bases. We'll see.
There are four NFL London games this year - Sky have 2, BBC have 2. Also Sky are still showing their usual 5-6 games a weekend as far as I can see, so much more than we had even in the halcyon days of FTA coverage on C5 or C4.