WL
Most people over a certain age round here still seem to call it Yorkshire, I regularly get asked if I "saw that on Yorkshire last night". It's certainly not a problem, I just guess people have just come accustomed to their ITV regions former name and feel a much closer affinity to it than the more soulless identity of ITV.
Living in the north-west, you would be surprised by the number of people who still call North West Tonight "Look North" and refer to "Granada" instead of ITV. kernow's right - old habits do die hard. And to be honest, I shouldn't be throwing stones here - I confess that I still say "BBC World" instead of "BBC World News". BBC World News used to be the news programme every hour on BBC World. I just can't get out of that mindset.
Most people over a certain age round here still seem to call it Yorkshire, I regularly get asked if I "saw that on Yorkshire last night". It's certainly not a problem, I just guess people have just come accustomed to their ITV regions former name and feel a much closer affinity to it than the more soulless identity of ITV.