I like that arrangement of BBC Sport and BBC One logos (although a BBC should be added to the "one" if used on its own)
I'm not convinced the BBC3/CBBC style narrower boxes work well on TV at all, at least not at such small sizes.
Perfect for social media, etc., I get that, but a good design for the primary platform? First Sport trailer in and already a glaring limitation is demonstrated. The BBC blocks are there in the BBC Sport logo, albeit at such a small size they are illegible on SD broadcasts, but aren't in the channel logo. (If they're missing from one, why not remove them from both and place them independently, at a more readable size?)
I don't see how this solves anything; hopefully it's just an awkward shoehorned transition phase before a much bigger rethink.
Last edited by Jonny on 8 August 2017 7:24am