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Good Morning Britain

March 2017 onwards - Moving to TVC Studio 3 on 16th April 2018 (March 2017)

PC
p_c_u_k
Perception is as important as reality. If nothing else, it buys you time until you get your act together.

There may be an element to which someone from Mail Online being part of the show might win it friends in the newspaper industry, but if the feeling still was that the show was crashing and burning and there were no on-screen talking points it wouldn't stop the papers from trashing it.

Instead, I'd suggest there's a lot of things going on. Both Piers and Susanna make for very good copy - both open to talking to the press, both playing a particular role and gaining headlines in their own way. The show has worked out why it exists, and why it's distinct from BBC Breakfast. The online content has improved immeasurably and it feels like they have deliberate talking points which have the potential to go viral - I'd suggest the fact that a few of these happen at the very start of the programme are not a coincidence, plenty of time to clip up and get out there for the likes of Buzzfeed or Twitter Moments to leap on. Get a pre-roll advert on those and it starts to make its own money outside of the TV show.

Like I say, I'm sure the people involved have friends in high places who may go kind on them should the momentum be with them and they want to keep in for stories. Likewise though, if it was going badly they'd be the first ones to bury them. Nothing personal, just business.
BS
Ben Shatliff Granada North West Today
Digital Spy yesterday were hinting at a Piers departure. I am wondering if Piers is just winding people up into thinking he is going. Susannah looked shocked when on Tuesday he hinted Wednesday could be his last show.

I think Piers has done a lot for the show and I really hope he stays.
LB
Luke B Meridian (South East) South East Today
Digital Spy yesterday were hinting at a Piers departure. I am wondering if Piers is just winding people up into thinking he is going. Susannah looked shocked when on Tuesday he hinted Wednesday could be his last show.

I think Piers has done a lot for the show and I really hope he stays.


I don't think this will be happening after all because at end of yesterday's show Susanna asked piers whether he could be gone 'possibly ever', and Piers admitted no and that he's coming back in September:

BS
Ben Shatliff Granada North West Today
Digital Spy yesterday were hinting at a Piers departure. I am wondering if Piers is just winding people up into thinking he is going. Susannah looked shocked when on Tuesday he hinted Wednesday could be his last show.

I think Piers has done a lot for the show and I really hope he stays.


I don't think this will be happening after all because at end of yesterday's show Susanna asked piers whether he could be gone 'possibly ever', and Piers admitted no and that he's coming back in September:

https://www.youtube.com/watch?v=psCIsurAxhc


Thanks for sharing this. This is good news ☺️
JB
JasonB London London
Digital Spy yesterday were hinting at a Piers departure. I am wondering if Piers is just winding people up into thinking he is going. Susannah looked shocked when on Tuesday he hinted Wednesday could be his last show.

I think Piers has done a lot for the show and I really hope he stays.


I don't think this will be happening after all because at end of yesterday's show Susanna asked piers whether he could be gone 'possibly ever', and Piers admitted no and that he's coming back in September:

https://www.youtube.com/watch?v=psCIsurAxhc


Thanks for sharing this. This is good news ☺️



In other words, he's on his summer break?
Have you washed your hands?
DB
dbl London London
TBH, I think people took the whole 'leaving' thing a bit too seriously.
ME
Meteor2 West Country (West) Spotlight
Ha ha that was actually very funny on several levels.
ST
Stuart Recently warned West Country (West) Spotlight
Ha ha that was actually very funny on several levels.

Which levels would those be? Shocked
JC
JCB Banned for 1 week
It's unbelieveable really that in the talk of it moving to TV Centre and then returning to ITV Studios in 5 years or so that the assumption is the show will still be around, something you couldn't have said - dare I say it - pre-Piers Morgan.


It's interesting how this perception that Morgan has saved the show has come about. He joined in late 2015 and had no effect on ratings whatsoever. In early 2016, there was a slight increase but there was nowhere near the supposed uplift we kept hearing about. The actual ratings were still in the 600k region - far too close to what Daybreak V2 was getting. More recently, there has been an increase and a few 20% shares, but the gap is not closing between GMB and Breakfast.

What's arguably more important is that ITV have the tabloid press on side, something which the end of GMTV and Daybreak never had.

I don't think anyone is arguing that there has been a ratings surge. But the change of perception in the media, from the lows of 'Daybroke' to seeing positive articles about the ratings (despite the actual ratings not changing much), is quite remarkable. It shows that ITV have managed to find a voice in the breakfast TV space after years of constant changes. And they can build upon that to actually increase the ratings.


This reminds me of what Eamon Holmes once said about 'The Big Breakfast'. "They might get the column inches but we get the ratings...which pay the bills."
TV
TVDP Channel World News
Eamonn is back next week.
Daybreak with Aled Jones and Kate Garraway !

http://www.youtube.com/channel/UCRXG-2cIsc0kSajv_OrssAA
UB
UBox Tyne Tees Look North (North East)
Eammon back presenting next week! Shame it's just 1 week to be honest.
LB
Luke B Meridian (South East) South East Today
UBox posted:
Eammon back presenting next week! Shame it's just 1 week to be honest.


Does anyone know who Eamonn is presenting with next week?

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