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DB
dbl London London
I've noticed them as well, it's basically shorter versions of the idents, more prompt for some tight junctions. (10 seconds ish)
:-(
A former member
I have seen those short idents, very very short, but never notice the shapes within them doing anything different. ill need to look closer.
TE
tesandco Founding member Granada North West Today
Only thing I've noticed more recently from 4, besides the new break flashes, was that they seem to have been using these ident edits a lot more. They have been around for a long while now (pretty much since launch) so certainly nothing new. But it does feel like they've just been used a lot more commonly recently - and not even always on particularly short links. Although this could be entirely my imagination as I don't keep an entire broadcast log of every junction!

Last edited by tesandco on 4 July 2017 8:56pm - 5 times in total
TV Whirl - Still covering UK idents, presentation, teletext and programmes after 19 years
AW
Andrew Wood Founding member Central (West) Midlands Today
Another distinct '4' on a trailer...

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:-(
A former member
Is there only 16 "4" break bumpers or are there more?
AW
Andrew Wood Founding member Central (West) Midlands Today
I've captured the same sixteen as yourself so possibly just those at the moment. Plus the 4 is appearing on even more trailers now.

https://theident.gallery/c4-2017-misc.php
:-(
A former member
So there at least 16 "4" BB and 25 original BB being used at the moment, I wonder how long that will last.
MD
MrDexB Yorkshire Look North (Yorkshire)
There is now a DOG in the corner. I don't particularly care but that's new
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VM
VMPhil Granada North West Today
Oh, wow, this’ll be the first time Channel 4 has had a permanent DOG since they tried it briefly back in 1999 on digital: http://625.uk.com/dogwatch/index.htm#c4digidog

Of course, it’s less dramatic nowadays seeing as both ITV and Channel 5 have permanent DOGs and Channel 4 HD has had one since launch.

This gives more weight to my idea that there’s someone inside C4 fretting about the branding.
DB
dbl London London
Definitely!
:-(
A former member
If that is the case then the idents will surely get the chop and replaced with something else, unless there can push in the logo somewhere in them?
JO
Jon Central (West) Midlands Today
Bet 5 start bringing the 5 back into their idents soon.

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