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New BBC corporate font: BBC Reith

To replace Gill Sans in print and on screen (May 2017)

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JO
Jon
No, not if people consider it worse than what went before. Just look at the reaction to the BBC One idents.
HC
Hatton Cross
'BBC Reith'.
Sounds like a name for an abandoned digital channel set up to please the Daily Mail and Daily Telegraph readers...
JA
Jake
I'm curious about this recently-registered design too: https://www.registered-design.service.gov.uk/find/gp5aavgf/92358652/designsbyowner

https://www.designweek.co.uk/issues/22-28-august-2016/magneticnorth-creates-autism-friendly-identity-bbc-neurodiversity-campaign-cape/
RO
Rofters
Serifs? In 2017?! May God have mercy on us all.

At least there's a sans version as well, just in case serif's too old fashioned!
IS
Inspector Sands
'BBC Reith'.
Sounds like a name for an abandoned digital channel set up to please the Daily Mail and Daily Telegraph readers...

As does 'The Reith Network' which is the name of the BBC's IT system
GE
thegeek Founding member

Good spot!
WO
Worzel
'BBC Reith'.
Sounds like a name for an abandoned digital channel set up to please the Daily Mail and Daily Telegraph readers...

As does 'The Reith Network' which is the name of the BBC's IT system


And of course The Reith Lectures.
SP
Spencer


Phew. And there was me thinking Perfect Curve had come up with a new BBC logo. Wink
LO
lobster
benjy posted:
I'm curious about this recently-registered design too: https://www.registered-design.service.gov.uk/find/gp5aavgf/92358652/designsbyowner


Very ABC Australia.

*

it looks very familiar... i'd say it looks more like the Microsoft Visual Studio icon

http://assets0.ncover.com/assets/products/whatsnew-45-visual-studio-2013-5ef64301cc22d775252286b121b5451e.png
DE88, Jonny and Rory gave kudos
DV
DVB Cornwall
This own brand fonting is catching ....


NG
noggin Founding member
Aren't most fonts licensed in the apps you use to make things and the OS it runs on?


No - the licences often don't cover broadcast and other commercial use. You often need to specifically buy a licence that includes broadcast rights, and they aren't always that cheap.

The BBC already have an 'in house' font in widespread use. It's called 'BBC One' and is the typeface used for the BBC 'one' logo and on-screen elements used for BBC One's presentation. (It's also used widely by The One Show as they use the BBC One channel identity in their on-screen look)
MD
mdtauk
BBC Lifestyle and BBC Knowledge also have their own fonts for on-screen presentation. Bringing all channels into line with a single font for the whole corporation could save a lot of money, it is also a good excuse to refresh the presentation on all channels. BBC News could look better ditching Swiss for instance.

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