Why didn't ITV consider running a half-hour chat show over a decade ago? They could have got more out of the Frank Skinner Show by making it a half-hour programme at 10:00 (i.e. more episodes) instead of it being an hour long, which meant that each episode had to be split for the News at 10:30.
The Frank Skinner Show was a half hour programme - 35 minutes with adverts - when they originally poached it, they only expanded it to an hour a few years later. And the reason was presumably because it was cheaper to make an hour long programme rather than twice as many half hour programmes.
Compared to who? They probably do more light entertainment than anyone else, and pretty much never pull shows that don't perform.
ITV's entire success over sixty years has been pretty much based on light entertainment.
I'm not against a Nightly Chat show at all - indeed I've been saying here for years that post-News at Ten on ITV is the obvious slot for one and I stand by that. All moving News at Ten does is send viewers to the BBC, making an already competitive slot even more competitive to launch The Nightly Show in.
I don't understand this argument. The ratings already suggest that more viewers are being sent to the BBC now they have the news at the same time because they like BBC News better. The aim is to maintain more of the many, many viewers who are trying to avoid the news at ten o'clock because it's boring. The other benefit is that if people stick around for The Nightly Show they might then stick around for the news afterwards where it doesn't have any other mainstream competition.