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derek500566 posts since 10 Dec 2003
Westcountry Points West
So the BBC source thinks it will get less viewers than it already gets, without ITV competition and the usual depletion of figures due to an internal ad break?

Of course, with its live second by second return path data from 7m+ Sky homes, Sky will have a more accurate picture of the number of pay homes tuning in, than BARB (who will be more useful for Freeview and cable stats).
newsman1463 posts since 21 Jan 2013
UTV Newsline
So the BBC source thinks it will get less viewers than it already gets, without ITV competition and the usual depletion of figures due to an internal ad break?

Of course, with its live second by second return path data from 7m+ Sky homes, Sky will have a more accurate picture of the number of pay homes tuning in, than BARB (who will be more useful for Freeview and cable stats).


Switching off or to another channel in the ad break? Surely, viewers would want to see the stories that are previewed in "Coming Up" just before the commercial break.
derek500566 posts since 10 Dec 2003
Westcountry Points West
So the BBC source thinks it will get less viewers than it already gets, without ITV competition and the usual depletion of figures due to an internal ad break?

Of course, with its live second by second return path data from 7m+ Sky homes, Sky will have a more accurate picture of the number of pay homes tuning in, than BARB (who will be more useful for Freeview and cable stats).


Switching off or to another channel in the ad break? Surely, viewers would want to see the stories that are previewed in "Coming Up" just before the commercial break.


Look at any ratings' timeline and you'll see figures drop when ads are on and they pick up again when the programme restarts. This lowers the slot average. Not having an ad break will give the programme a bigger rating, even if the same number are actually watching the programme.

We have the Press Preview on series link and watch it delayed. Spin through to the 10.33pm start and again through the ad break, back up, delete when they go to the weather. Possibly around 20 minutes actual viewing. If I was a BARB panellist I would count as 2/3 of a viewer as only watched 20 of the 30 minute slot.
1
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Skygeek716 posts since 5 Feb 2014
London London
So this BBC source is forecasting that it'll get around 2.5x fewer viewers than it does now, but with less competition?

O......K!

I have nothing more to say.

ETA: Except that - having read the article - it seems I do. That 104,000 figure is way off, or - at the very outside - could be the lowest figure they could find taken from a weekend evening. I've never seen a weekday figure lower than 175k. It's 200-odd k most nights, edging up towards 300k by the time you get to the Press Preview.
Last edited by Skygeek on 26 February 2017 6:22pm - 2 times in total
I sometimes speak ABOUT my employer, although not FOR them.
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HarryB2,013 posts since 1 Nov 2013
Does Sky use some sort of internal metric that accounts for TVs in bars, offices, airports etc.? Maybe this would give a higher reading than straight BARB?

Do you think it includes the dozens of screens in the background of the glass box with the channel on?
1
Whataday gave kudos
TV Dan
Does Sky use some sort of internal metric that accounts for TVs in bars, offices, airports etc.? Maybe this would give a higher reading than straight BARB?


If they are, then they are not comparing like for like. Sounds more like Trump style over inflated figures being posted on here.

"Never seen 10pm get below 175k" - sorry to be anal and no I don't have anything better to do right now:

w/e Feb 12, 2017 - 10th most watched only got 160k - 10pm wasn't in the top 10
w/e Jan 24, 2016 - 10th most watched only got 140k - 10pm wasn't in the top 10
w/e Jan 17, 2016 - 10th most watched only got 149k - 10pm wasn't in the top 10
w/e Jan 10, 2016 - 10pm at 9th with 157k
w/e Dec 25, 2016 - 10pm at 8th & 9th with 195k & 194k
w/e Dec 18, 2016 - 10th most watched only got 129k - 10pm wasn't in top 10
w/e Dec 11, 2016 - 10th most watched only got 134k - 10pm wasn't in top 10
w/e Dec 4, 2016 - 10th most watched only got 134k - 10pm wasn't in top 10
w/e Nov 27, 2016 - 10th most watched only got 147k - 10pm wasn't in top 10
w/e Nov 20, 2016 - 10th most watched only got 146k - 10pm wasn't in top 10
w/e Nov 13, 2016 - 10pm at 2nd with 316k (America Decides)
w/e Nov 6, 2016 - 10th most watched only got 149k - 10pm wasn't in the top 10

Press Preview at 10:30pm tends to rate quite high but not fair to include that as we're comparing to BBC News & ITV News figures which are a 30 minute slot.
derek500566 posts since 10 Dec 2003
Westcountry Points West
Does Sky use some sort of internal metric that accounts for TVs in bars, offices, airports etc.? Maybe this would give a higher reading than straight BARB?


Sky use BARB, their own return path data from more than 7m boxes and another organisation for out of home.

We only see a snapshot of BARB figures, which are slot averages, the broadcasters get much more data. The reach figure for a half slot will be substantially higher.

e.g. just using BARB, the number watching a single edition of Sunrise is more than five times the slot average.
Cando1,244 posts since 8 Mar 2012
London London
Does Sky use some sort of internal metric that accounts for TVs in bars, offices, airports etc.? Maybe this would give a higher reading than straight BARB?


If they are, then they are not comparing like for like. Sounds more like Trump style over inflated figures being posted on here.

"Never seen 10pm get below 175k" - sorry to be anal and no I don't have anything better to do right now:

w/e Feb 12, 2017 - 10th most watched only got 160k - 10pm wasn't in the top 10
w/e Jan 24, 2016 - 10th most watched only got 140k - 10pm wasn't in the top 10
w/e Jan 17, 2016 - 10th most watched only got 149k - 10pm wasn't in the top 10
w/e Jan 10, 2016 - 10pm at 9th with 157k
w/e Dec 25, 2016 - 10pm at 8th & 9th with 195k & 194k
w/e Dec 18, 2016 - 10th most watched only got 129k - 10pm wasn't in top 10
w/e Dec 11, 2016 - 10th most watched only got 134k - 10pm wasn't in top 10
w/e Dec 4, 2016 - 10th most watched only got 134k - 10pm wasn't in top 10
w/e Nov 27, 2016 - 10th most watched only got 147k - 10pm wasn't in top 10
w/e Nov 20, 2016 - 10th most watched only got 146k - 10pm wasn't in top 10
w/e Nov 13, 2016 - 10pm at 2nd with 316k (America Decides)
w/e Nov 6, 2016 - 10th most watched only got 149k - 10pm wasn't in the top 10

Press Preview at 10:30pm tends to rate quite high but not fair to include that as we're comparing to BBC News & ITV News figures which are a 30 minute slot.

Yes going on the industry standard (Barb) 100k is generally the average for a weekday at 10pm for SKY before the press preview.