Sky's Branding

Well, it isn't a "new logo.

It is not a logo change. It is the same, all that's happened is that they have MODIFIED the logo slightly with the new style of Sky logos.

Erm.

I said "slightly"

You could have worded that better. "all that's happened is that they have MODIFIED the logo slightly"?

It is the equivalent to the BBC adding sparkles to the BBC One logo at Christmas. It is a different rendering of the same logo.

I didn't really see the point of the sparkle logo but then again I'm not the type of guy who likes Christmas.

I


Well, I guess I'm embarrassed?

New gradients? Improved corners? This logo is better than the previous one. Yes, now when I look back on my original posts I can see I made major errors....

It's just a slight change! Only the gradients have changed.

The corners have been updated as well

I honestly don't understand why we need to categorise this as a 'new' logo, a 'modified' logo, a 'different rendering of a' logo. It is what it is, and this is a massive waste of time.

It's been months now since Sky updated the logo for Sky Living to remove the pre-Sky styling of Living from the VMTV days but they are still using the old version on Facebook and Twitter - doesn't Sky care about their brand standards?

To be honest, it appears they've just given up on Living as a bit of a naff effort.