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A bit random. Why Switzerland? There are lots of bigger markets in Europe such as Germany with a higher number of proficient English speakers.
I do hope eventually they begin an international CNN Money news channel.
CNN allows other broadcasters to license the CNN brand for their own use, sometimes with or without a small financial investment from CNN. There are many countries where this already happens: Indonesia, Philippines, Chile, India, and a few others. Historically, they've been mostly separate editorial operations and contribute very little content to CNN Domestic, International, and .com. If there's a breaking story in those places, they'll probably use their video at first, but CNNI will then send their correspondents to cover it from there. Notice how neither the English nor French press releases say anything about CNN Money Switzerland being a part of CNNI's business shows or using CNNI's lifestyle content.
CNN en Espanol and CNN Mexico are 100% CNN owned and operated, but the rest are almost entirely independent.
CNN is to launch a version of CNN Money in Switzerland this year. It will be broadcast in English and come from studios in Zurich. It will be carried on cable, IPTV and "free-to-air operators", according to reports, so I assume it might appear on Zattoo Switzerland, for example.
Details: http://cnnpressroom.blogs.cnn.com/2017/01/22/cnnmoney-switzerland-to-launch-as-countrys-first-national-english-language-business-channel/
Details: http://cnnpressroom.blogs.cnn.com/2017/01/22/cnnmoney-switzerland-to-launch-as-countrys-first-national-english-language-business-channel/
A bit random. Why Switzerland? There are lots of bigger markets in Europe such as Germany with a higher number of proficient English speakers.
I do hope eventually they begin an international CNN Money news channel.
CNN allows other broadcasters to license the CNN brand for their own use, sometimes with or without a small financial investment from CNN. There are many countries where this already happens: Indonesia, Philippines, Chile, India, and a few others. Historically, they've been mostly separate editorial operations and contribute very little content to CNN Domestic, International, and .com. If there's a breaking story in those places, they'll probably use their video at first, but CNNI will then send their correspondents to cover it from there. Notice how neither the English nor French press releases say anything about CNN Money Switzerland being a part of CNNI's business shows or using CNNI's lifestyle content.
CNN en Espanol and CNN Mexico are 100% CNN owned and operated, but the rest are almost entirely independent.
